Beyoncé Partners with TopShop for New Active Wear Line
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Dimitrios Kambouris/Getty Images(NEW YORK) — Beyoncé is taking her fashion sense to the street. She’s partnered with British-based retailer TopShop to launch her own line of active wear that’ll be sold internationally.
Described as a 50/50 joint venture, officially dubbed Parkwood TopShop Athletic Ltd. — Parkwood is Beyonce’s production and management company — the brand will include clothing, footwear and accessories to encompass dance, fitness and sports.
“I could not think of a better partner as I continue to grow the Parkwood business,” Beyoncé says in a statement announcing the partnership. “I have always loved TopShop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
There’s no name yet for the new clothing line, which is expected to launch in fall of next year.
This isn’t Beyoncé’s first venture into fashion. She and her mother, Tina Knowles, launched House of Deréon nearly 10 years ago. That label’s currently in limbo.
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