NBA Announces New TV Deal with ESPN and TNT
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National Basketball Association(NEW YORK) — The NBA proved on Monday just how popular the sport is and how popular they think it will be going forward as it announced a new TV deal with ESPN and TNT.
The league announced a new nine-year deal worth $9 billion, or $2.5 billion per year, which is more than triple the value of the current deal.
The new deal will go into effect starting the 2016-2017 season.
“The NBA has never been more popular and it continues to grow under Adam’s leadership,” ESPN president John Skipper said Monday in a statement. “By acquiring significantly more NBA content for both existing and yet-to-be created platforms, we will establish a vibrant, year-round NBA presence for fans. For ESPN, this agreement continues our fruitful, longstanding relationship with the NBA and bolsters what is already the sports industry’s most impressive and impactful collection of media rights.”
Games will continue to air on ESPN and TNT through the 2024-25 season.
As part of the deal, ESPN will increase its NBA-centered programming with 750 new hours of NBA content on linear and digital platforms.
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