Whole Foods to Launch National Ad Campaign Focused on ‘Values’
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Whole Foods Market®(NEW YORK) — Whole Foods Market will launch its first national ad campaign on Monday, highlighting, “groundbreaking quality standards, healthy offerings and key milestones as a pioneer in the natural and organic food industry.”
The company’s ads will air during primetime television, including shows like Modern Family, Scandal, and The Voice, during late night shows including Jimmy Kimmel Live and Saturday Night Live, and during the World Series and National Football League games. Whole Foods says it will spend over $15 million to launch the campaign, which will also include print ads.
With rival businesses beginning to offer organic product lines, Whole Foods, whose core customer base has long been concerned with healthy eating, hopes to maintain that base by sharing its, “deeper purpose and its history of celebrating food and the people who produce it.”
“Whole Foods Market has been subtly telling our story for decades,” the company’s Global Vice President of Marketing and Communications, Jeannine D’Addario, said. “We are excited to share our stories and to have deeper conversations with our customers so they can make meaningful choices about what they decide to buy and support.”
The campaign, titled “Values Matter,” will air its first ad Monday night during Dancing With the Stars.
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