Amazon Faces More Competition this Holiday Shopping Season
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NICHOLAS KAMM/AFP/GettyImages(NEW YORK) — Amazon is getting a run for its money as the holiday season kicks into high gear. The firm that revolutionized online shopping is facing more competition from brick-and-mortar rivals.
“Amazon should be worried,” says Poonam Goyal of Bloomberg Intelligence. “Their two-day shipping offering is great, but now you have Target saying we’re giving you free shipping on everything: any order, any price throughout the holiday season.”
Price competition is really stiff, especially for the best-selling brands of toys.
“Walmart actually beat Amazon in the latest week on prices. They’ve been neck-and-neck throughout the last three weeks that we’ve been pricing,” says Goyal.
Bloomberg’s survey checked the prices of 125 brands of best-selling toys at Amazon, Walmart, Toys R Us, K-Mart and Target.
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