Home Improvement Tops Consumer Satisfaction List
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iStock/Thinkstock(NEW YORK) — Businesses can’t exist without happy customers, which is why they try their best to satisfy them. And in YouGov BrandIndex’s first annual consumer satisfaction ranking of brand categories, the winner is Home Improvement with a score of 71.0, followed closely by Tools/Hardware with a score of 68.1.
YouGov BrandIndex, a brand consumer perception research service, surveyed 9,000 people to learn which of the 43 major brand categories ranked the highest to the lowest.
Interestingly, Cruise Lines was third with a 64.4 score despite news of assorted Norovirus incidents. Meanwhile, Apparel and Amusement Parks tied for fourth with 59.5 score.
Other brands that did well in the survey included Travel Agents, Mattress Brands, Car Rentals and Online Streaming Video.
Businesses that didn’t rank so high include Pizza, Life Insurance, TV Networks and Gambling/Casinos.
At the bottom, numbers 39-43 in order were Erectile Dysfunction (Drugs), Consumer Banks, Property & Casualty Insurance, Wireless Provider and finally Cable and Satellite, which scored 13.2 on the satisfaction scale.
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