Thanks to Hipsters, “Beard Net” Sales on the Rise
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Stone/Getty Images(LONDON) — Hipsters haven’t exactly been known for their hygiene, but that seems to be changing.
The Daily Mail is reporting that sales of “beard nets” have skyrocketed in the U.K. and abroad thanks to scruffy hipster dudes working in the food industry. It seems their penchant for bushy beards poses a problem while preparing and packaging food. One company in particular is addressing it.
Lion Haircare & Disposables said they have invested in more staff and equipment to keep up with demand of the beard guards. The Nottingham-based company supplies the nets globally and they’ve even introduced a new line of them with built-in antibacterial agents. They now sell over three million “beard nets” annually.
“The rise in demand seems to be coming from a combination of factors,” said Adrian Wright, chief operating officer at the firm. “Trends towards more facial hair, whether that is full beard or the stubble look and increasing quality assurance demands during food preparation. The two aspects go hand in hand.”
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