Why We Shop Online
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iStock/Thinkstock(NEW YORK) — The impact of e-commerce is a growing challenge and opportunity for retailers.
Walmart released its quarterly report on Thursday, for example, showing that the retail giant’s global online sales soared 21 percent compared with last year.
But discounts and deals are not the top reason why most people shop online, according to new research.
“That’s actually quite surprising,” said Susan Lee, who follows retail price trends at the global consulting firm Simon-Kutcher. “Low prices were not one of the top three reasons across all the categories we studied.”
Convenience was found to be the top reason why so many people shop online, Lee said, adding: “convenience of 24/7 shopping, shopping in your pajamas, shopping in between meetings and also avoiding the lines they would experience when they go into stores during the holiday season.”
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