50 Cent Inks $78 Million Underwear Deal
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Charles Sykes/Bravo(NEW YORK) — 50 Cent says he has signed a $78 million deal with Frigo Revolution Wear to promote a brand of upmarket men’s underwear.
The rapper announced the news via Instagram earlier this week posting a picture of himself with a caption that read, “I just did a deal for $78 million for underwear. What did you [expletive] do today?”
He followed up with an image of himself sitting on his kitchen counter, eating toast with a stacks of cash on his plate. “For the life of me I can’t figure out why someone wouldn’t like me. All I’m doing is minding my business,” he wrote.
During an appearance on Late Night with Seth Meyers, the mogul explained more about the deal.
“It’s $100 at Neiman Marcus. These $100 underwear were actually hand-created and actually hand-stitched,” 50 Cent said. “They have a technology in ‘em where you can put your man apples.”
The multi-million dollar deal is not the rapper’s first big dollar non-musical business move — he reportedly earned approximately $100 million from the 2007 sale of his stake in VitaminWater.
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