‘Classic’ Smartphone Maker Wants Its Customers Back
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Ethan Miller/Getty Images(NEW YORK) — Blackberry, formerly a staple of businesses worldwide, is looking to make a comeback with the release of the BlackBerry Classic next Wednesday.
The traditional keypad and rollerball smartphone once dominated 50 percent of the market, but has since fallen below 1 percent of worldwide smartphone sales amidst lagging innovation and the rise of Android and iOS devices.
The Classic is aimed at “loyal customers,” according to BlackBerry CEO John Chen, and will retail for $449 in the U.S.
The company’s stock rose 5 percent to just under $10 per share Wednesday, after trading as high as $230 a share in 2007.
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