Rihanna Named Creative Director of Puma
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Eric McCandless/CBS(NEW YORK) — When it comes to fashion, Rihanna is known for her daring red carpet looks, but she’s just accepted a position with a company best known for more casual clothing.
Women’s Wear Daily reports Rihanna has been named creative director of Puma, and will be overseeing the women’s line for the sporting goods company, including shoes and apparel.
The Grammy-winning star was in Germany Monday for her first creative session with the Puma design team, where she chose colors and styles and discussed the line’s overall direction.
As WWD reports, Puma says Rihanna’s deal is a multi-year partnership, and that the singer’s role will involve working with Puma to “design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio.”
Rihanna will also be the company’s global brand ambassador, and star in its ad campaign for fall 2015.
In a statement, Puma’s CEO said of the singer, “Her global profile, her charisma and individuality, her ambition — all these things make her a perfect ambassador for our brand…Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Rihanna posted a photo of herself signing with the company. “On the dotted line. #PUMA” reads the caption.
Rihanna, the winner of the Council of Fashion Designers of America’s Fashion Icon Award, has also created a clothing line for the British label River Island, and a cosmetics collection for MAC.
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