Super Bowl 49 Viewership and Spending Could Set Records
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NFL Media(NEW YORK) — What will 184 million Americans be doing Sunday, Feb. 1?
If you’re like most people, you’ll be tuned in to Super Bowl 49, according to the National Retail Federation, which polled 6,375 consumers for its annual spending survey.
Watching the game between the Super Bowl 48 champs Seattle Seahawks and challenger New England Patriots isn’t all what Americans will be doing. The NRF says that each viewer will spend an average of $77.88 on various football-related sundries, be it athletic wear, electronics, food or drink.
Whether it has to do with the economy or people on a pre-Super Bowl high, that’s almost $10 more per viewer than last year.
All told, it means a boost of $14.3 billion to the economy.
As for what the most important part of the entire Super Bowl experience is for viewers, less than half — 46.8 percent — said the game itself while 41.3 percent claim it’s the commercials and having friends and family over. The remainder — 11.9 percent — are most excited about the halftime show featuring Katy Perry.
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