Valentine's Day Expected to Generate $18.9 Billion in Sales - East Idaho News
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Valentine’s Day Expected to Generate $18.9 Billion in Sales

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getty 012815 valentinesday?  SQUARESPACE CACHEVERSION=1422451071504iStock/Thinkstock(WASHINGTON) — Once the Super Bowl comes and goes, what is there to look forward to in February? Oh yeah, Valentine’s Day, which is great in theory as long as you’ve got someone to celebrate it with.

Millions seem pretty gung-ho about V-Day, according to the National Retail Federation’s Valentine’s Day spending survey, which finds that total spending in 2015 should reach a record high of $18.9 billion.

The average amount spent per American for Valentine’s Day 2015 will be $142.31, eight bucks more than a year ago.

As usual, sweets for the sweet is the most popular gift with 53 percent saying they’ll give candy as opposed to 38 percent who’ll buy flowers and 35 percent planning a special night out.

About 21 percent of Valentine’s Day shoppers will give jewelry, totaling $4.8 billion in sales, the most the NRF has recorded in five years of running the survey.


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