BlackBerry Leaps Back to Touchscreens with New Phone
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BlackBerry(BARCELONA) — BlackBerry is hoping people shopping for a mid-market smartphone will take a leap on its latest device.
The Canadian company unveiled the BlackBerry Leap at the Mobile World Congress in Barcelona on Tuesday, marking a shift from the traditional QWERTY phones that have come to define the device.
Geared to young professionals, the device boasts a 5-inch full touchscreen and a $275 price tag — making it an ideal replacement for the mid-market touchscreen BlackBerry Z3 that was released last year but failed to gain traction among enterprise users.
Aside from the device’s edge-to-edge touchscreen, BlackBerry is also playing up its mobility features that could make it attractive to the enterprise crowd. With more than 25 hours of battery life and the BlackBerry virtual assistant that was unveiled last year, the device can easily withstand a long workday.
“BlackBerry Leap was built specifically for mobile professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications at all times,” Ron Louks, president of devices and emerging solutions, said in a statement.
The smartphone is expected to go on sale in April.
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