‘Live’ TV Viewing Dips While Streaming Services Soar
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iStock/Thinkstock(NEW YORK) — Watching live TV is so 2013.
The proof is in the numbers, according to Nielsen, whose recent media consumption study reveals that the new entertainment platforms are cutting deep into traditional TV viewing.
Nielsen says that adults 18 and older are now watching 20 fewer minutes of live television a day than just two years ago.
Meanwhile, smartphone use has risen by half-an-hour over the comparable time period and many are watching programs on their devices that they used to see on TV screens.
The switch is due in a large part to online streaming TV services. Currently, Netflix is in over a third of U.S. homes while Amazon is in 13 percent of homes and Hulu can be found in six percent.
The Nielsen survey also points out that these services have boosted the amount of time of TV watching on whatever platform viewers choose to view them.
For instance, Americans spend two-and-three-quarter hours viewing TV shows daily when they have a streaming service compared to just two hours a day for homes that don’t get Netflix, Amazon or Hulu.
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