Magic Leap Teases Augmented Reality Game in New Video
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Magic Leap/YouTube(NEW YORK) — Magic Leap, the mysterious company Google and other technology giants invested $542 million in last year, has released a new video teasing a trippy video game experience.
The Hollywood, Florida-based start-up attracted a $542 million investment last October that garnered headlines not only for the half-billion leap but also for the secretive nature of the company, which left many outsiders curious about what it had in development.
What is known now is that the company appears to be developing a headset that offers a cinematic reality experience. On Thursday, Magic Leap released a video teasing an augmented future.
In the video, it shows a person being able to access websites and apps from airborne virtual icons. It also shows off an immersive shooter game in which the player picks up a physical weapon and blasts robots that pop up around the room.
“This is a game we’re playing around the office right now (no robots were harmed in the making of this video),” the caption under the video posted to YouTube said.
Google hasn’t commented on how it might leverage Magic Leap’s technology in the future and it’s unclear how reflective the demo video is of the company’s finished product.
However, it shows what an impact a half billion dollar investment has had on the company. When Magic Leap closed a $50 million round of funding last February, CEO Rony Abovitz said the funding would go toward the company’s computing interface technology.
“What is remarkable is how well the human body and mind respond when technology respects biology, so truly magical experiences become possible,” he said in a statement. “In this new world of the intimate relationship between computing and human sensory systems, Magic Leap is bending its proprietary technology to meet the very human needs of our future users and co-creators.”
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