Walmart to Stack German Laundry Detergent Persil Against Tide
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Ralph Orlowski/Getty Images(NEW YORK) — Will the “Tide” turn for America’s top selling brand of laundry detergent?
Walmart is planning to sell a rival brand to boost competition and, perhaps, cut the price of detergent, the Wall Street Journal reports.
The Bentonville, Arkansas-based retail giant has big plans for Persil in the U.S., stacking it right next to Tide — the biggest selling brand of laundry detergent.
Procter & Gamble, which makes Tide, can keep prices high.
By selling and promoting Persil, a German-based brand, Walmart hopes to give Tide a viable competitor and perhaps weaken Tide’s hold on the laundry business.
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