Here’s How Much Money You Made Facebook Last Quarter
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Justin Sullivan/Getty Images(NEW YORK) — Facebook users are a key part of how the company makes its money — and the social network can put a price on how much revenue the average user helped generate over the past quarter by interacting with advertisements.
The Menlo Park, California-based company reported increased engagement Wednesday in its earnings call, with 1.44 billion active monthly users. While those users don’t pay Facebook, they do interact with advertisements, making them a key ingredient to how Facebook makes money.
For the first quarter of 2015, the average Facebook user helped bring in $2.50 of revenue to the company, according to investor information posted on Facebook’s website.
Looking at it geographically, the average user in the United States and Canada contributed significantly more revenue — $8.32. Last quarter, each user in the U.S. and Canada brought in $9 in revenue.
Facebook announced a 42 percent rise in revenues, showing $3.54 billion, just falling short of analysts’ expectations of $3.56 billion.
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