Kraft Mac & Cheese Will Eliminate Synthetic Colors in 2016 - East Idaho News
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Kraft Mac & Cheese Will Eliminate Synthetic Colors in 2016

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GETTY 42015 KraftMacandCheese?  SQUARESPACE CACHEVERSION=1429557454707iStock Editorial/Thinkstock(NORTHFIELD, Ill.) — Kraft announced on Monday that it’s iconic macaroni and cheese will no longer include artificial preservatives or synthetic colors come January.

The Northfield, Illinois-based company said the synthetic colors in Kraft Mac & Cheese will be replaced with “those derived from natural sources like paprika, annatto and turmeric.”

The Canadian version of the meal, called Kraft Dinner Original, will also be stripped of synthetic colors by the end of 2016.

“We’ve met with families in their homes and watched them prepare Kraft Mac & Cheese in their kitchens. They told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients,” Triona Schmelter, vice president of Marketing, Meals, said in a statement.

“They also told us they won’t compromise on the taste of their Mac & Cheese – and neither will we. That’s why we’ve been working tirelessly to find the right recipe that our fans will love,” Schmelter added.



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