Melaleuca launches essential oils line - East Idaho News
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Melaleuca launches essential oils line

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IDAHO FALLS – The essential oils business is about to change.  Idaho Falls-based Melaleuca recently announced it will introduce a new line of premium essential oils.

“I’ve had a lot of people approach me and ask if Melaleuca does essential oils,” marketing executive Bunmi Adentunji said.  “Now it’s time to say, ‘Yes!'”

Melaleuca’s new brand, PURE™ Essential Oils, consists of 22 single oils, five blends and two carrier oils — fractionated coconut and sweet almond.

Melaleuca gets its essential oils in partnership with farmers around the world. The essential oils are extracted directly from the botanical source and extensively tested using state-of-the-art technology, according to a Melaleuca news release.The oils are then evaluated for purity and contaminants like pesticides, herbicides and heavy metals. Additional tests are performed before the oils are certified to contain absolutely no impurities, synthetics or fillers.

“Melaleuca is bringing superior quality essential oils to the market and offering a better value than all of the market leaders,” Melaleuca CEO Frank VanderSloot said. “This translates into each bottle being defined by complete purity, uncompromising quality and unmistakable aromatic excellence. Our customers will equally benefit from pricing that is up to 50 percent below market leaders.”

Melaleuca has extensive experience using essential oils, as active ingredients, flavors and fragrances in many of its other products.

“Knowing how to use essential oils in product formulation has always been one of Melaleuca’s strongest advantages,” Melaleuca Chief Marketing Officer Scott Hollander said. “The company knows who the quality suppliers of essential oils are, and already has long-term relationships with them.”

By developing the PURE Essential Oils brand, Melaleuca enters the $1 billion essential oils market that has been growing at 3.5 percent per year, according to the news release.

Melaleuca’s management team has been closely watching these trends. Hollander believes that Melaleuca’s PURE™ Essential Oils will fill the industry gaps, capture a sizeable portion of the market, and reset the quality and value standards in the marketplace.

“Do not be misled by the exorbitantly high prices that other companies charge for their oils,” Hollander said at the company’s recent convention. “Do not believe that, because they’re charging an outrageous price, their oils are of superior quality. Conversely, do not be misled by our very reasonable prices. Don’t think that because we don’t overcharge for our oils they are of inferior quality. We just operate differently than our competitors. We’re motivated by different values.”

Melaleuca’s PURE Essential Oils product array offers these single essential oils:

– Bergamot

– Cedarwood

– Cinnamon Bark

– Clove

– Eucalyptus

– Frankincense

– Geranium

– Grapefruit

– Jasmine Absolute

– Lavender

– Lemon

– Lemongrass

– Marjoram

– Myrrh

– Orange

– Oregano

– Patchouli

– Peppermint

– Wintergreen

– Ylang ylang

Each of the oils can be used for a variety of reasons.  To find out how, click here.

You can learn more about the Melaleuca PURE™ Essential Oils here.

 

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