Axalta to Serve as Primary Sponsor of Dale Earnhardt Jr. in 2016
Published at | Updated at(NEW YORK) — Hendrick Motorsports announced Tuesday that Axalta Coatings Systems will serve as the primary sponsor of Dale Earnhardt Jr.’s No. 88 Chevrolet SS for 13 Sprint Cup Series races annually, beginning in 2016. The company will also serve as a major associate sponsor during all non-primary events.
It’s part of a contract extension between Axalta and Hendrick that will run through 2018.
Axalta has been a longtime sponsor of Earnhardt’s teammate Jeff Gordon, who’s retiring at the end of the season.
“Axalta and Hendrick Motorsports have an incredible story,” Earnhardt Jr. said in a statement. “For me, it’s meaningful to work with a sponsor that’s been so committed to our sport and has such a rich history in NASCAR. Continuing the partnership is special for all of us, and I’m already excited about what the car will look like. I’m really looking forward to the opportunity.”
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