Local woman opens online clothing boutique - East Idaho News
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Local woman opens online clothing boutique

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IDAHO FALLS — An Idaho Falls woman launched an online store to cater to women with different styles.

“I have just always loved clothing, so I just kind of thought this was the perfect fit for me,” owner Amber Holst said.

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Holst said Ambrosia Clothing Boutique offers quality clothing for women.

The business’s name isn’t referring to the food or perfume of Greek gods. It actually comes from a combination of Holst’s and her sister’s names, Amber and Brooke. Although they’ve talked about making a business years ago, the sisters aren’t working together. The name they came up with together stuck with Holst, however.

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“I believe there is not a right or a wrong way to wear a style. I feel like it’s just a part of a person and that’s what makes clothing fun, is you get to express yourself.”

Since starting earlier this month, Holst has tried to get pieces that are trendy, popular and unique.

“I believe there is not a right or a wrong way to wear a style. I feel like it’s just a part of a person and that’s what makes clothing fun, is you get to express yourself,” Holst said. “We work really hard to offer people a variety of different styles.”

Along with clothing the business also offers footwear, and has other style options in the works, including clothing for men and children.

“We’re going to have some accessories coming soon too,” Holst said.

Holst said starting an online business versus having a physical store is more convenient for shoppers.

She wanted to give her customers the ability to shop from anywhere, anytime.

Holst emphasized that customers don’t have to get ready to go shopping.

“I know for myself that sometimes convenience is key and I know that sometimes if you don’t have a few minutes it’s easy to jump online,” Holst said. “I think it’s a nice convenient feature.”

Holst hopes customers will find something that suites their style at her site.

“What style fits for one doesn’t always work for everybody else,” Holst said. “I hope that they find we’re going to try to offer a little bit of everything.”

Click here to visit Ambrosia’s online store.

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