(NEW YORK) — Melani, a 41-year-old New Yorker who sells sustainable water-filtration systems, just never found the right man to start a family. But now, more than ever before, she wants kids.
“Being a career woman in such a complex world, finding a good, honest, loving man is really hard,” Melani said, asking that her last name not be used. “And I always wanted a child, ever since I was 11 and babysat.”
Melani is looking to what she calls “the next big thing” in online match-ups and has signed on to Modamily.com, a new website that pairs couples interested in “co-parenting” arrangements.
Skeptics highlight the potential side effects, but supporters say that forming a sexless union, simply for the sake of having kids, might even be better for children, given that half of all U.S. marriages end in divorce.
“The shared raising of a child between two loving, committed, and financially secure adults,” as described by Modamily.
The website says this approach, “helps to solve the problem of quickie-clock-ticker marriages and resulting divorces.”
Couples can decide for themselves how the child is conceived, according to CEO and founder Ivan Fatovic, a former Hollywood talent director who also worked in finance.
Some might have sex, others might use home insemination methods or, if they have the financial means, opt for in vitro fertilization.
The New York-based site launched last week and so far has seen about 20,000 visitors, 70 percent of them heterosexual men in their 40s and 50s, Fatovic said.
Similar websites such as co-parentmatch.com have popped up in Europe and in Israel.
“It’s a trend that’s happening in the rest of the world,” Fatovic, 36, said.
“If [love and marriage] don’t happen, people end up marrying someone they’re not crazy about and get divorced in a few years,” he said. “Two out of three marriages end in divorce, and when a child is introduced, the mom and dad don’t get along and are fighting with each other. My thinking is that we can find two people that put the child first.”
Through a co-parenting contract, the couple lays out how the child will be raised, answering questions about religion, time commitments and financial obligations.
Registration for Modamily is free now, but once the site is fully launched, will cost subscribers about $50 a month.
Copyright 2012 ABC News Radio