Groupon’s Latest Deal: Tuck-In Service, Personal Lullaby


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Groupon(CHICAGO) — Attention Chicagoans! Time is running out to get your hands on some personal bedtime service.

Imagine this: For just $100, someone will come to your home, gently tuck you in to bed, deliver you a drink (of water), and even perform for you an original lullaby.

While it may sound fishy, rest assured. The daily deals site Groupon – which is hosting the ad – says this bedtime butler is no slouch; in fact, he comes with 28 years of experience; and they would know. The man at the other end of Groupon’s latest deal is the company’s very own Ben Kobold, one of the site’s writers, according to his LinkedIn page.

“Upon entering your bedroom, Ben Kobold immediately begins to analyze your linen seams and pillow placement, planning a tucking strategy as you enjoy a glass of water he has poured for you,” the Groupon ad reads. “After you hydrate, Ben’s sinewy, well-groomed fingers delicately raise each sheet and blanket over your body until you’re comfortably bundled.

“Careful not to disturb any children who may be in the adjacent room, Ben leans in and uses his summer-breeze-like voice to gently sing you one of the five lullabies he has authored,” the advertisement continues. “Once your body temperature has fallen and your breathing has slowed, Ben and his legally required entourage of two or three companions will slip soundlessly out the front door and into the night. He’ll return to his sleeping barracks, where he’ll tuck himself in and whisper his lullabies to himself.”

The site is known for its daily deals — so where, you ask, is the deal in this particular offer?

“This is a unique experience created just for Groupon that does not have an original value for us to discount,” a Groupon rep identified as Patrick S. said in response to one user’s inquiry.

So this is all a joke, right? Perhaps a publicity stunt meant to draw laughs as the company’s value continues to trend downward? Judge for yourself: “This is the most serious deal that Groupon has ever seriously run in its serious history,” the same rep said in response to another question.

For now, the “deal” is set to expire Wednesday night.

Copyright 2012 ABC News Radio

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