(NEW YORK) — It’s a battle of sandwich versus sandwich. Pizza Hut is taking on Subway in its marketing campaign promoting the launch of the new P’zolo sandwich.
With advertising that says “See ya subs” on Chicago subway trains covered in P’zolo advertising, the Pizza Hut chain isn’t being discreet. The New York Times reported other lines that said, “Say so long to the footlong” and “More bang for your 5 bucks.”
The P’zolo sandwich comes in Meat Trio, Buffalo Chicken or Italian Steak options with ranch or marinara dipping sauce. Its pricing rivals the Subway sandwich: $3 per sandwich or 2 for $5. Subway is known for its $5 footlong sandwich.
This isn’t Pizza Hut’s first foray in the sandwich market. It sold the P’zone, a pizza-flavored calzone, as its first attempt to lure sandwich shoppers.
How many calories will a P’zolo cost you? Pizza Hut has yet to post the nutritional content of the sandwich. Subways range from 300 to 500 calories for their footlongs.
Copyright 2012 ABC News Radio
Paul Menser, BizMojo Idaho
Jackie Wattles, CNN
Erin McClam, CNN
Susan Scutti, CNN