Taco Bell’s Doritos Locos Tacos Proves to Be Huge Seller
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Joe Raedle/Getty Images(NEW YORK) — Americans are shelling out big bucks for Taco Bell’s Doritos taco shells.
Back in March, the fast food giant launched its Doritos Locos Tacos and the response has been nothing short of spectacular.
Taco Bell estimates that it has sold an eye-popping 100 million Doritos Locos Tacos in only 10 weeks. In comparison, McDonald’s needed 18 years to sell 100 million burgers.
At $1.29 each, Taco Bell has made so much money that it can easily call the product launch its most successful venture since the first Taco Bell opened a half-century ago.
Right now, the menu only features cheese-flavored Doritos shells but it will soon expand to include a Cool Ranch version, a particularly favorite flavor of young customers.
So far, 2012 is proving to be a very good year for Taco Bell, which endured bad publicity in 2011 from a lawsuit that alleged the chain used an abundance of fillers in its beef tacos.
Copyright 2012 ABC News Radio