Sponsorship Ads to Appear on NBA Jerseys
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Patrick McDermott/Getty Images(LAS VEGAS) — The NBA Thursday became the first of the four major U.S. sports leagues to allow sponsor
labels to be displayed on team uniforms.
On Thursday night, NBA officials announced after their Board of Governors meeting its tentative approval for small advertisement patches to appear on team jerseys beginning with the 2013-14 season, Advertising Age reports. Board members will vote formally on the jersey ads at the next board meeting in September.
The ads will appear as 2.5-by-2.5-inch patches in the upper left shoulder area on the front of the jerseys, according to Bloomberg Businessweek. Adam Silver, NBA Deputy Commissioner told reporters Thursday at a press conference that guidelines for the ads will likely be in place at the commencement of next season, and that the ads will also appear on jerseys sold in stores.
The league expects the jersey ads across its 30 teams to generate $100 million per season, Silver said, according to Ad Age.
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