Target, Amazon Opposite of Chick-fil-A on Gay Marriage


5  Updated at 9:45 am, July 27th, 2012 By: ABC Digital
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Target/Amazon(NEW YORK) — With gay rights activists still riled up over Chick-fil-a’s LGBT criticism, two megastores are taking the opposite stance and making their support for gay marriage as public as possible.

Amazon CEO and founder Jeff Bezos became the biggest financial backer of gay marriage in the country on Friday when he and his wife MacKenzie pledged $2.5 million to support Washington state’s same-sex marriage referendum.

The Bezos’ gift doubled the amount Washington’s pro-gay marriage group Washington United for Marriage had raised so far, the group said in a statement. Washington’s Legislature legalized same-sex marriage in February, but opponents have since collected enough signatures to put the measure before voters in November.

Gay marriage is legal in six states, but despite 32 separate attempts in various states, same-sex marriage has never survived a popular vote.

At the national level, Target is broadcasting its support for equal marriage rights with a wedding registry ad featuring two smiling men dressed in suits and bow ties holding hands and touching foreheads.

“Be Yourself, Together,” is printed in bold red lettering across the center of the advertisement, which encourages couples to build a registry that is “as unique as the two of you.”

Target spokeswoman Molly Snyder said in a statement that the ad is part of Target’s broader commitment to “diversity and inclusion.”

“At the heart of our company are core values which include Target’s long-standing commitment to create an environment where all of our team members and guests feel welcome, valued and respected,” Snyder said.  “We believe our current marketing is consistent with this value.”

Two years ago Target earned itself the scorn of gay rights activists after the Minneapolis-based retail giant donated $150,000 to MN Forward, a political group that endorsed GOP gubernatorial candidate Tom Emmer.  Emmer was firmly opposed to same-sex marriage.

Since then, Target has launched numerous pro-equality campaigns.  It sold gay pride T-shirts online during June’s Pride month and donated part of the proceeds to the Family Equality Council, an LGBT advocacy group.

And in June, the megastore stocked its shelves with greeting cards for same-sex couples.

Copyright 2012 ABC News Radio

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  • Randy Stephenson

    Well now I’m shopping elsewhere going to spend my money with local merchants who have the same values as hate just not going to shop there.

  • mickey

    I will threaten either company, they can build a store in my city, I will picket them and I will not spend any of my money with them. I guess I not politically correct.

  • Denise

    Guess I’m closing my Target account.

  • Jeanette

    Very disappointed with Target!! Closing my target account today!!

  • Becky

    Everyone had to drag Chik fil a through the mud for not backing gay marriage, and now all these companies are advertising their high support of it. I haven’t shopped at Target because they don’t back our military, so now I have another reason not to shop at Target. People want to get their panties in a wad, I think the American people should show them that if they want to shove it in our faces, that we will shove it right back at them by not shopping at their stores. Anything else you guys want to advertise?