(NEW YORK) — Caboodles, the colorful organizational products company, is giving a plastic-filled dose of nostalgia to children of the ’80s and ’90s, with the celebration of its 25th anniversary.
“When people hear about the company and see it, it brings people back to a fun age in their lives and a great time,” said Kathy Hurt, Caboodles’ director of marketing and product development. “They have wonderful memories. It’s kind of a coming-of-age product.”
Hurt said the company decided to sell limited-edition “vintage 1987″ organizing cases after it showed beauty and fashion editors dozens of cases; their overwhelming favorite was the first Caboodles case. Luckily, the company still had the original mold for it and manufactured 1,000 peach and cream cases, called “My First Love.”
They are sold directly through Caboodles’ Facebook page and telephone center.
The “vintage” version has a drop-down door and two divided trays inside. It retails for $25.
Caboodles is a business segment of the Plano Molding Company, based in Plano, Ill., about an hour’s drive west of Chicago. Plano Molding Company said it introduced the first molded plastic tackle box in 1952.
After People magazine included a photo of Wheel of Fortune’s Vanna White using a plastic tackle box to store her make-up, Plano Molding Company soon created its first Caboodle as one of the first “cosmetic organization” products.
Hurt said the first Caboodles fans now have children or nieces with whom they want to share their Caboodles experiences.
The company also wants to empower young females to “be happy and content with who they are.”
“You are more than a pretty face and a pretty case,” Hurt said. “Beauty is built on the inside.”
The company uses a range of materials and colors for its products, which range from utilitarian to fashionable. Its products, which range from $5 to $40, are sold online and in-stores through at least a dozen retailers like Amazon, Walmart, Target and Kmart.
Copyright 2012 ABC News Radio
Erin McClam, CNN