Google Glasses at New York Fashion Week


Sergey Brin, co-founder of Google Inc., and designer Diane Von Furstenberg. Peter Foley/Bloomberg via Getty Image(NEW YORK) — The models who walked the runway at Diane von Furstenberg’s show at New York Fashion week Sunday didn’t only get to wear the latest from the designer’s spring 2013 line. They got to wear one of the most anticipated gadgets — Google’s Glass.

A group of models walked the catwalk while wearing Google’s high-tech glasses, which have a camera and screen built into them. If you haven’t seen the demo, the glasses really function like a wearable computer, overlaying digital information in the real world.

But Glass isn’t just a fashion accessory this week. Diane von Furstenberg’s team has been wearing the glasses for the last week and capturing behind-the-scenes photos. “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion,” Diane von Furstenberg said in a statement.

On Sept. 13 Google and Diane von Furstenberg will premiere a short film called DVF through Glass that will show footage from the week that has been captured with the glasses.

There’s no word on whether the particular glasses given to the models and DVF team can do more than snap photos, but it’s clear that Google’s co-founder is excited about making Glass as fashionable as possible. “Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway together with DVF,” Sergey Brin said in a statement.

The first set of the glasses are expected to ship to developers, who pre-ordered them for $1,500, in early 2013.

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