(NEW YORK) — An actor has set off from New York with his sights set on Los Angeles, but he’s not carrying any cash or plastic — he’s lugging only bacon.
As part of a savvy promotional campaign for Oscar Meyer’s thick cut bacon, Josh Sankey has a trailer full of the pork product, and is looking to trade its crispy goodness for everything from cab rides to room and board to toiletries.
Using the handle and hashtag #baconbarter on Twitter, Sankey is tracking his trip and taking offers from interested parties. One such example: an off-campus house at Purdue University, which tweeted, “if you’re driving through IN and want to visit Purdue, we have couch space and 29 girls obsessed with bacon!”
Those interested can track Sankey’s progress at the website baconbarter.com.
Copyright 2012 ABC News Radio
Paul Menser, BizMojo Idaho
Susan Scutti, CNN
Nate Eaton, EastIdahoNews.com