(NEW YORK) — Starbucks is about to turn up the heat on the single serve coffee market, introducing a brewer for $199 that can make one cup servings of espresso, lattes, and regular coffee.
Before you gulp at the price, it doesn’t take long for that $199 investment to pay off. Think of the savings you can get from not having to put down $3 each time you want your favorite jolt of Joe at a coffee shop.
This week Starbucks has started selling the Verso, and the machine comes at a time of growing competition for single brewing machines. Green Mountain Coffee Roasters also plans to launch a single cup espresso machine by early next year.
Copyright 2012 ABC News Radio
Susan Scutti, CNN
Nate Eaton, EastIdahoNews.com
Erin McClam, CNN
Paul Menser, BizMojo Idaho