(NEW YORK) — Home appliance brand KitchenAid jumped into the political arena with a controversial Tweet sent during the presidential debate Wednesday night.
A KitchenAid employee took to the company’s Twitter handle to send out a disparaging remark about Obama and his grandmother during the debate, inciting a barrage of retweets and comments from other users.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’,” the Tweet said.
The message was quickly deleted and replaced by a more on-brand message, which apologized for the Obama remark.
“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion,” the second message read.
KitchenAid also said that the offensive message was accidentally tweeted to the corporate account by a member of the company’s Twitter team. The person meant to send the message through a personal Twitter account, the company said Thursday.
The individual will no longer be tweeting for KitchenAid, they said.
Copyright 2012 ABC News Radio
Puja Bhattacharjee, CNN
Carrie Snider, EastIdahoNews.com
Heather Kelly, CNN
Shelbie Harris, Idaho State Journal