KitchenAid’s Anti-Obama Tweet Explained

Business

0  Updated at 9:28 am, October 4th, 2012 By: ABC Digital
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Oli Scarff/Getty Images(NEW YORK) — Home appliance brand KitchenAid jumped into the political arena with a controversial Tweet sent during the presidential debate Wednesday night.

A KitchenAid employee took to the company’s Twitter handle to send out a disparaging remark about Obama and his grandmother during the debate, inciting a barrage of retweets and comments from other users.

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’,” the Tweet said.

The message was quickly deleted and replaced by a more on-brand message, which apologized for the Obama remark.

“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion,” the second message read.

KitchenAid also said that the offensive message was accidentally tweeted to the corporate account by a member of the company’s Twitter team. The person meant to send the message through a personal Twitter account, the company said Thursday.

The individual will no longer be tweeting for KitchenAid, they said.

Copyright 2012 ABC News Radio

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