ABC’s ‘Day of Giving’ Campaign Raises $15M for Sandy Relief Efforts
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Mark Wilson/Getty Images(NEW YORK) — All day Monday, ABC joined the American Red Cross for a “Day of Giving,” urging viewers to donate money to Hurricane Sandy relief efforts.
The “Day of Giving” campaign was promoted on ABC shows such as Good Morning America, Dancing with the Stars and Jimmy Kimmel Live! At last word, it had raised over $15.6 million, including a match of $3 million from Samsung.
GMA had several celebrities work a phone bank, accepting donations from viewers. Those stars included Barbara Walters, Ben Stiller, Ethan Hawke, Nicole “Snooki” Polizzi, Rachael Ray, Tony Danza, Cameron Mathison, Anthony Edwards, Ana Gasteyer, Daisy Fuentes and Andrew Shue.
Danza said the devastation caused by the storm has brought people together.
“No matter who you are or where you come from, we’re all people and we all have to pull together to get through this,” he said.
Snooki said she is still without power, but wanted to help people who are worse off than she is.
Hawke noted the storm has impacted his off-Broadway play, Ivanov.
He said, “I’ve only had one show ever canceled, which was Sept. 11, and now we had six canceled, a whole week of performances canceled, that’s the only way that I can really grade the scale of this ’cause it always takes me a while to register…this is really serious.”
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