ESPN Reaches 12-Year Agreement to Air Sugar Bowl
(NEW YORK) — ESPN has reached a 12-year agreement with the Southeastern and Big 12 conferences to air the Allstate Sugar Bowl through 2026.
ESPN president John Skipper, Big 12 commissioner Bob Bowlsby, and SEC commissioner Mike Slive announced Wednesday that the agreement will begin in January 2015 when the inaugural game between the champions of the SEC and Big 12 will be had.
“Given the history of excellence by teams in the SEC and Big 12, we recognized the value in securing long-term rights to the Sugar Bowl,” Skipper said in a joint statement with Slive and Bowlsby.
Although the Sugar Bowl will be part of the postseason bowl rotation that is being used with the new playoff format, ESPN will have the rights to the game no matter what.
ESPN’s Brett McMurphy reports sources say ESPN will pay $80 million annually to televise the game.
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