Macy’s Tests In-Store GPS for Shoppers
(NEW YORK) — Macy’s is really putting itself on the map.
The department store is starting to offer a kind of GPS for shoppers. It’s an app with turn-by-turn directions for navigating Macy’s stores and the chain is already testing it inside its Manhattan flagship store — the largest department store in the country.
If shoppers like the feature, it could be expanded to other Macy’s locations.
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