Beyonce Inks $50M Deal with Pepsi
(NEW YORK) — People will soon be seeing a whole lot more of Beyonce Knowles.
The 31-year-old singer has scored a $50 million deal with Pepsi as its brand ambassador. Her visage will even appear on the side of a soda can.
Knowles has already begun her brand responsibilities, saying her art and the soda’s brand mesh so well.
“Pepsi embraces creativity and understands that artists evolve,” she said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Knowles has worked with Pepsi in the past, appearing on ads for the brand. She will also perform at the halftime show at this year’s Pepsi-sponsored Super Bowl.
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