(NEW YORK) — Grey Poupon is bringing back its famous 1981 television commercial with an updated ad that will air during the Academy Awards this Sunday.
Kraft Foods Group, which owns Grey Poupon, said the new commercial picks up where the original commercial left off, with two men with British accents in luxury Bentley cars. In the original, one chauffeur-driven car pulls up to the other as one well-heeled man asks to borrow the other’s Grey Poupon.
Nadine Rich, Grey Poupon’s brand manager, said the first “Pardon Me” TV spot “elevated” the brand beyond “a common condiment.”
The new 30-second spot, called “The Chase,” created by advertising agency CP+B, will air on Feb. 24 at 7 p.m. EST.
It is a teaser for the full ad that is on GreyPoupon.com, which will also allow users to interact with the ad and win prizes like caviar, champagne flutes and tokens made from luxury cars.
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Madison Park, Keith Allen and Andreas Preuss, CNN