Marc Jacobs Designs Cans for Diet Coke


0  Updated at 12:48 pm, February 15th, 2013 By: ABC Digital
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Coca Cola(NEW YORK) — Marc Jacobs designs everything from purses to pumps, and now the designer can add Diet Coke cans to his list.

The whimsical, limited-edition cans represent female empowerment and feature a different woman from the eighties, nineties and aughts.

The eighties can features a woman in a top hat and suit that nods to Broadway.  The nineties can features Jacobs’ swallow design and a woman wearing a large hat, a bustier top and stilettos.  A sporty runway look featuring Jacobs’ signature stripes represents the aughts.

Jacobs was recently named Creative Director of the brand this year.  This partnership is a part of Diet Coke’s 30th anniversary campaign:  “Sparkling Together for 30 Years.”

“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon,” Jacobs said in a statement.

Diet Coke released a short shirtless teaser video of Jacobs, based on it’s “Hunk” ads from the nineties.

The cans will be available in March starting in Northwestern Europe and the Nordics.

Copyright 2013 ABC News Radio

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