Nokia Debuts Cheaper Windows Phones
(NEW YORK) — Back in September, Nokia introduced its new Lumia 820 and 920 phones, which brought features like its PureView camera and wireless charging to its Windows phones. But if price is what stood in between you and the Lumias, Nokia has now announced the Lumia 520 and 720.
“We’ve cracked the nut with the Lumia 920 and now we’re going for volume and scale,” Susan Sheehan, Nokia’s Senior VP of Communications, told ABC News.
The Lumia 520 will be the cheapest Windows phone, says Nokia, and will be available for around 139 euros (about $183) — that’s without carrier subsidies. It will be significantly less when provided by a carrier with a two-year contract.
While it will have lower end specs than the 920, with a dual-core processor and 512MB of RAM, Nokia is equipping the phone with the same f/1.9 aperture Carl Zeiss lens as its higher end phone. The phone, which has a 4-inch, 800 x 480-resolution screen, will also be available in four colors.
The 720, however, will be slightly more expensive at 249 euros ($328) because of its larger and better quality 4.3-inch screen and improved camera experience, which includes a large f/1.0 aperture Carl Zeiss lens. The phone, which comes in five colors, doesn’t have built-in wireless charging capabilities, but you will be able to get a snap-on wireless charging cover for it.
The 520 and 720 will be hitting numerous countries this quarter and then others, including China, in the second quarter of 2013. Nokia isn’t providing details on when they will hit U.S. carriers.
In addition to the Windows Phone 8 Lumias, Nokia has two new phones based on its own Series 40 software. The Nokia 105 will cost 15 euros and the 301 will go for 65 euros.
“We are trying to show that even at 15 euros we can make a beautiful phone,” Sheehan said.
The 301 is focused around social media and is meant for the younger audience.
But don’t expect these two to hit the United States. Sheehan says they are targeting consumers in emerging markets with these two.
Copyright 2013 ABC News Radio