(NEW YORK) — For any job searcher, there is nothing quite as sweet as landing a job in a tough economy. For one specific job seeker, Nick Begley, of New York, the sweetness was in how he landed the job.
Begley, 32, used the label of a candy bar to sell himself to potential employers, crafting his resume onto a “Resume Bar.”
Using the tagline, “Credentials that will satisfy any organization’s appetite,” Begley sold himself on the bar as an “experienced marketing professional” with a serving size of “1 career.” Instead of calories, the bar listed his education level (MBA) and instead of vitamin counts, the bar’s label touted Begley’s 110% work ethic, 100% communication and 100% versatility, among others.
Begley created 12 of the bars after he completed his MBA at the University of Central Florida in 2009 and was searching for jobs in New York. His unique take on the job search got a second life this week when his friend, Eli Langer, posted a photo of the bar on Reddit, where it has received more than 3,000 comments.
“People are either going to love or hate it,” Begley told ABC News on Friday. “My focus was to find an organization that would embrace it because if they weren’t open to that kind of out-of-the-box thinking, that wouldn’t be a company that I would fit in well with anyways.”
Begley had already found an organization, the Orlando Magic basketball franchise, that embraced his creativity while in graduate school. The team hired him for a summer internship after receiving a “Resume Bar,” which gave Begley all the confidence he needed to try it again.
The sweet approach worked a second time as Begley landed a marketing job less than two months after graduating from UCF with LeagueApps in 2009, a platform that connects adult recreational athletes.
Begley, who also once had his resume delivered along with a pizza, says his brother, Jeremy, designed the label for him and he had it printed at Kinko’s. He put the label atop a standard Nestle Crunch bar, making his resume not-so-ordinary for less than $2.50 per bar, he estimates.
“Of course,” Begley said when asked if it was worth it. “It was creative and put me ahead [with potential employers] as far as understanding that I was willing to go the extra mile.”
Begley now works for a Toronto-based e-commerce entertainment company, a job he found the old-fashioned way.
“I was recruited by someone I used to work with,” he said.
Copyright 2013 ABC News Radio
Madison Park, Keith Allen and Andreas Preuss, CNN