Retail Giants Battle over Martha Stewart Line - East Idaho News
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Retail Giants Battle over Martha Stewart Line

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142410551?  SQUARESPACE CACHEVERSION=1361385133454Donald Bowers/Getty Images for JCPENNEY(NEW YORK) — A civil case against Martha Stewart involving two retail behemoths begins with opening statements Wednesday in a New York courtroom.

Macy’s is suing Stewart, arguing her company should not have signed a deal with JC Penney when Macy’s is supposed to have exclusive rights to her line of home products.

Stewart’s deal with JC Penney, the lawsuit says, “has severely damaged the crucial connection between Macy’s and Martha Stewart.”  The lawsuit also says JC Penney “is perceived as a less upscale retailer compared to Macy’s.”

Stewart is expected to testify, stating her own belief of where consumers should buy her bedding.

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