Chevrolet Corvette Celebrates 60th Birthday, Debuts New Model
(LOS ANGELES) — An American icon is celebrating its 60th anniversary this weekend with a big bash in Los Angeles. The Corvette, first designed by Chevrolet in 1953, is both celebrating its history and debuting its new 2014 model at the Petersen Automotive Museum.
“[It’s as] American as — what did they use to say?” mused Chris Brown, marketing director of the Petersen Museum, “baseball, apple pie and Chevrolet.”
The 2014 Corvette ushers in a new, seventh generation of Corvettes. After the unveiling this weekend, the 2014 Corvette will hit the road, literally, for a nationwide tour.
The automobile has a storied history and unique place in the car industry. Brown says the Corvette has lasted longer than other cars because of its exquisite, American design.
“It’s a car that mechanically is very American, big V-8s, lots of horse power, unapologetic styling, very exciting to look at,” said Brown. “It’s also a great representation of the American spirit and ingenuity.”
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