Majority of Shoppers Use Their Phones to Research Products


0  Updated at 3:39 am, March 14th, 2013 By: ABC Digital
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Goodshoot RF/Thinkstock(NEW YORK) — A smart shopper uses a smartphone before making a purchase.

In a survey conducted by mobile video and media company Vuclip, 62 percent of respondents said they look up information on their phones when considering an important purchase.  That’s much more than the 10 percent who instead use their home computer to research a product.

It seems that the younger you are, the more likely you are to rely on a smartphone when shopping.  Eighty-two percent of respondents under the age of 18 say they use their mobile device to look up info.

A few other nuggets from the survey of more than 120,000 respondents around the world:

  • 56 percent of respondents name their phone as the first thing that people notice about them, before clothing, cars, or watches.  For those under the age of 18, the number rises to 82 percent.
  • 58 percent say they’ve never been criticized by friends for using their phone in a social setting because their pals also frequently use a mobile device; it’s 80 percent for those under the age of 18.
  • Forty-eight percent say they have been ashamed in the past to let people see their phone because it was too old; it’s 78 percent for those under the age of 18.

Copyright 2013 ABC News Radio

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