Sears Pulls “SNL” Online Ads in Response to “Django Unchained” Spoof

Business

0  Updated at 2:27 am, March 8th, 2013 By: ABC Digital
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Sandy Huffaker/Bloomberg News(NEW YORK) — Sears says a controversial sketch that aired on Saturday Night Live last month will not stop the company from advertising on the NBC program.  However, Sears adds that it is pulling ads from online versions of the show.

Earlier this week, the conservative group American Family Association claimed that Sears and JCPenney had removed its ads from SNL in protest of a Django Unchained spoof the show aired on Feb. 16 called “Djesus Uncrossed.”  The segment featured host and Django star Christoph Waltz as a violent Christ.

Sears clarified its stance in a statement to ABC News Radio on Thursday: “We received customer feedback about our ads running on NBC.com and Hulu in a rotation with other advertisers around the online rebroadcast of that particular SNL episode.  We informed customers that it wasn’t supposed to happen, and while going forward we may advertise on the television broadcast, we’ve taken steps to ensure that our commercials do not air online exactly as they did in this situation.”

JCPenney tells The New York Times it hasn’t been advertising on SNL.

Copyright 2013 ABC News Radio



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