Huggies App Tweets Parents When Baby Needs a Change
(NEW YORK) — Huggies Brazil announced Thursday that it was testing TweetPee, an iPhone app with a clip-on humidity sensor intended to capture when a child’s diaper is wet.
A spokesman for Kimberly-Clark Corp., which owns Huggies, confirmed that TweetPee was indeed real, and that Huggies Brazil is testing it with four parents, and would expand that number to 10 in July.
How does it work? An owl-shaped plastic humidity sensor activates the app, which by tweeting parents about each diaper change, will help them monitor the volume of diapers they use and when to reorder, from Huggies, of course.
Considered a concept device, neither the owl-shaped sensor nor the app is available for purchase.
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