New Youth Center in Idaho Falls

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ARTitorium Front

(IDAHO FALLS, ID)  —   The Idaho Falls Arts Council has received a community challenge gift of $241,000 to raise matching funds to complete the construction of  ARTitorium  on  Broadway,  an  exciting  new  interactive  youth  arts  center  in downtown Idaho Falls.  Named the “Phantom 2.0 Challenge” the gift stipulates it will match, dollar for dollar, all pledges and/or donations up to $241,000 made in support  of  the  ARTitorium  on  Broadway  project  from  May  21st  through September  30,  2013.   If  successfully  matched,  the  combined  $482,000  will  finish
the Arts Council’s $1.53 million capital campaign and cover the remaining costs necessary  to  construct  and  open  ARTitorium  on  Broadway  by  the  summer  of 2014.

Located  in  the  former  Rio  Movie  Theater  in  downtown  Idaho  Falls, ARTitorium on Broadway will be a technology driven arts center for youth which visitors of all ages will enjoy.  The main floor will be comprised of a dazzling array of  dynamic  interactive  art  stations  including  a  lighted  motion  wall,  virtual  art gallery,  gigantic  magnetic  wall,  computerized  animation  kiosk  and  life  size
green  screen.    Most  of  the  interactive  art  stations  are  being  developed  by Protozone  Interactives  whose  clients  include  The  National  Museum  of  Art,  The San Francisco Exploratorium and The National Museum of Science and Industry.   The  second  floor  (formerly  the  balcony  of  the  Rio  Theater,)  is  being  renovated into  a  170  seat  performing  arts  theater  and  sound  recording  studio  for  use  by local arts and youth organizations as well as the Arts Council.

The $241,000 gift is being donated by a small group of arts supporters who will reveal their identities once the matching funds are raised.   The deadline for  matching the funds is September 30, 2013 which allows for just over 4 months to raise  the  remaining  $241,000  as  either  gifts  or  pledges.    Pledges  may  be  paid over a multi-year period.

“Despite  having  gone  through  the  worst  recession  since  the  Depression, the  Arts  Council  had  already  successfully  raised  over  $1  million  towards  this project  before  Mary  Lynn  Hartwell  and  I  were  asked  to  serve  as  Capital Campaign Co-Chairs,” says Carrie Getty Scheid.   “With only $482,000 left to go, we were fortunate to find a small group of local citizens willing to put up half the funds  in  a  challenge  gift  to  help  finish  the  campaign.  Now  that  we  have  the $241,000  challenge  in  place,  we  are  very  hopeful  that  the  good  citizens  and businesses of eastern Idaho will match those funds by the end of September.”

“With the economy improving and the stock market at an all time high, we felt this was the right time to fulfill the Arts Council’s dream of providing a world  class  arts  center  created  especially  for  young  people  here  in  eastern Idaho,”  says  Mary  Lynn  Hartwell.    “Moreover,  we  think  the  visitor  traffic ARTitorium  on  Broadway  will  attract  can  only  benefit  our  local  economy,
especially our downtown businesses.”

Anyone interested in making a pledge or donation should contact Carrie Getty Scheid at cscheid@Q.com or 208-206-9506.  Donations can be mailed to the Idaho Falls Arts Council, 498 A Street, Idaho Falls, ID  83402.

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