World Nutella Day? Not So Fast, Company Says
(NEW YORK) — Ferrero, the Italian company that makes Nutella, has scrapped a superfan’s global tribute to the chocolaty spread. Sara Rosso started World Nutella Day back in 2007, dubbing February 5 the day Nutella’s legions of fans can celebrate the stuff.
However, after years of fans sharing recipes and their love for the hazelnut and chocolate spread on her site NutellaDay.com, Ferrero slapped Rosso with a cease-and-desist letter, legally warning her from posting about the trademarked name or using its logo again.
World Nutella Day has 40,000 fans on Facebook and nearly 7,000 followers on Twitter.
On NutellaDay.com, Rosso posted, “On May 25, 2013, I’ll be darkening the World Nutella Day site [and] nutelladay.com,” calling, the cease-and-desist letter, “a bit of a surprise and a disappointment.”
She explained that “over the years I’ve had contact and positive experiences with several employees of Ferrero…and I’ve always tried to collaborate and work together in the spirit and goodwill of a fan-run celebration of a spread I (to this day) still eat.”
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