Abercrombie & Fitch Draws Ire from Taylor Swift Fans
(NEW YORK) — If there’s one group you don’t want to cross, it’s Swifties. That’s what members of Taylor Swift’s mega-fanbase call themselves.
It’s a lesson clothing retailer Abercrombie & Fitch learned the hard way this week. The company had a white T-shirt with silver print on the front that read ”# more boyfriends than t.s.”
The initials were taken to stand for Swift, with the message referring to her string of high-profile boyfriends, including Joe Jonas, John Mayer, Jake Gyllenhaal and Harry Styles.
The Swifties quickly mobilized and took to social media to defend the pop star. They even started a Change.org petition directed at the retailer.
One teen had some harsh words for the retailer, which she relayed in a YouTube video that she made of herself leaving an angry message on the company’s customer service line.
“I think that this T-shirt was a huge waste of production. It is the most childish thing I have ever seen in my entire life,” the teen said. “I cannot believe that you guys would go as low to do something like that.”
A call to the company is now greeted with the following message: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note that this is no longer available.”
The clothing retailer also used its Twitter account to profess its love for the Billboard chart-topper, saying, “Hey #swifties we no longer sell the shirt. We <3 Taylor’s music and think she’s awesome.”
The company did not answer the question of whether the shirt’s unavailability had anything to do with the fan response, saying only in an email statement: “We set the shirt at the end of February, marked it down in the middle of March and it is no longer available.”
Copyright 2013 ABC News Radio