(NEW YORK) — Just because facial tissues are advertised as strong or soft doesn’t necessarily mean you’re going to get what you expect.
“You can’t rely on a name’s claim,” Consumer Reports says in its August issue. “Ology Soft & Strong was one of the least strong; [CVS brand] Total Home Soft & Strong was among the least strong.”
In the magazine’s tests of tissues, a machine was used to gauge strength and human hands were used to test softness.
The highest-rated products were Puffs Ultra Soft & Strong and Kleenex Lotion Aloe & E.
The three products with the lowest ratings among the 18 tested were all store brands: Whole Foods’ 365 Everyday Value, Walmart’s Great Value and Walgreen’s Ology Soft & Strong.
Consumer Reports said tissues with lotion tested well overall, but “some without it are very soft.”
Kleenex Ultra Soft, without lotion, was a bit softer than two products with lotion: Puffs Plus Lotion and Kleenex Cool Touch.
The magazine also found the number of plies may not matter, as Puffs Ultra Soft & Strong, which has two plies, rated higher than all six products with three-plies.
Here is a list of Consumer Reports’ 18 tested products, starting with the highest-ranking products, and their cost per 100.
Copyright 2013 ABC News Radio
Matt McFarland, CNN
Paul Menser, BizMojo Idaho