(LOS ANGELES) — Under Armour has cut a deal with Warner Brothers Consumer Products to produce a line of performance gear inspired by D.C. Comics characters like Superman, Batman and Wonder Woman under the new brand Alter Ego, Variety reports.
The deal gives the studio an additional way to expand the profile of its Justice League characters, just as it’s preparing to bring them together for a possible film franchise.
Warner Brothers and Under Armour have previously collaborated on a line of uniforms seen on the fictional Gotham Rogues football team in The Dark Knight Rises.
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Paul Menser, BizMojo Idaho
Matt McFarland, CNN